Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms
Year of publication: |
2008
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Authors: | Gruber, Marc ; Macmillan, Ian C. ; Thompson, James D. |
Published in: |
Management science : journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0025-1909, ZDB-ID 2063451. - Vol. 54.2008, 9, p. 1652-1665
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