Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms
Year of publication: |
2008
|
---|---|
Authors: | Gruber, Marc ; MacMillan, Ian C. ; Thompson, James D. |
Published in: |
Management Science. - Institute for Operations Research and the Management Sciences - INFORMS, ISSN 0025-1909. - Vol. 54.2008, 9, p. 1652-1665
|
Publisher: |
Institute for Operations Research and the Management Sciences - INFORMS |
Subject: | market opportunities | serial entrepreneurs | technological commercialization | new firm creation |
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