Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Year of publication: |
January-March 2016
|
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Authors: | Sharma, Piyush ; Roy, Rajat |
Other Persons: | Eisend, Martin (contributor) |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 45.2016, 1, p. 78-84
|
Subject: | Werbeplanung | Advertising planning | Konsumentenverhalten | Consumer behaviour | Empirische Methode | Empirical method |
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