Looking for a service opening : building reputation by leveraging international activities and host country context
Armando Borda, William Newburry, Hildy Teegen, Antonio Montero, Juan J. Nájera-Sánchez, Francisco Forcadell, Natali Lama, Zulma Quispe
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Borda, Armando ; Newburry, William ; Teegen, Hildy J. ; Montero, Antonio ; Nájera-Sánchez, Juan J. ; Forcadell, Francisco ; Lama, Natali ; Quispe, Zulma |
| Published in: |
Journal of world business : JWB. - Greenwich, Conn. [u.a.] : JAI Press, ISSN 1090-9516, ZDB-ID 1382307-3. - Vol. 52.2017, 4, p. 503-517
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| Subject: | Context | Internationalization | Latin America | Reputation | Service firms | Signaling | Lateinamerika | Multinationales Unternehmen | Transnational corporation | Dienstleistungssektor | Service industry | Globalisierung | Globalization | Firmenimage | Corporate reputation | Auslandsinvestition | Foreign investment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jwb.2016.08.006 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011733987