Looking more or less alike: Determinants of perceived visual similarity between copycat and leading brands
Year of publication: |
2010
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Authors: | Miceli, Gaetano “Nino” ; Pieters, Rik |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 63.2010, 11, p. 1121-1129
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Saved in:
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