Looking through the Glassdoor : he stories that B2B salespeople tell
Joey Lam, Michael S. Mulvey, Karen Robson
| Year of publication: |
2022
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| Authors: | Lam, Joey ; Mulvey, Michael S. ; Robson, Karen |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 105.2022, p. 478-488
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| Subject: | Automated text analysis | B2B salespeople | Corporate culture | Job satisfaction | Latent cluster analysis | Online job reviews | Sales | Storytelling | Verkaufspersonal | Salespeople | B-to-B-Marketing | Business-to-business marketing | Arbeitszufriedenheit | Lieferantenmanagement | Supplier relationship management | Unternehmenskultur | Narrative Methode | Narrative method | Verkauf | Selling |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2022.07.004 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013494064