Loss aversion in post-sale purchases of two close substitutes
Year of publication: |
2022
|
---|---|
Authors: | Zhu, Jialiang ; Wang, Zeyu |
Published in: |
Economics letters. - Amsterdam [u.a.] : Elsevier, ISSN 0165-1765, ZDB-ID 717210-2. - Vol. 218.2022, p. 1-4
|
Subject: | Close substitutes | Loss aversion | Post-sale purchases | Risikoaversion | Risk aversion | Konsumentenverhalten | Consumer behaviour | Verlust | Loss | Prospect Theory | Prospect theory |
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