Lost for words … and losing business

Highlights the fact that foreign language (FL) training is a problematic area for many companies. Outlines five approaches to FL training that can be adopted by organizations, ranging from the “language for all” approach to a highly selective approach based on job analysis and individual assessment. Points out that these approaches can be realized in part or whole by two very different implementation strategies.

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Year of publication:	1996
Authors:	Rees, Jonathan I. ; Rees, Christopher J.
Published in:	Industrial and Commercial Training. - MCB UP Ltd, ISSN 1758-5767, ZDB-ID 2019820-6. - Vol. 28.1996, 3, p. 8-13
Publisher:	MCB UP Ltd
Subject:	Assessment \| Business education \| Foreign languages \| Skills \| Training \| United Kingdom

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Type of publication:	Article
Type of publication (narrower categories):	viewpoint
Language:	English
Other identifiers:	10.1108/00197859610115421 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014755862