"Love is in the air" : congruence between background music and goods in a florist
Year of publication: |
2009
|
---|---|
Authors: | Jacob, Céline ; Guéguen, Nicolas ; Boulbry, Gae͏̈lle ; Sami, Selmi |
Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 19.2009, 1, p. 75-79
|
Subject: | Einzelhandel | Retail trade | Zierpflanze | Ornamental plant | Werbemusik | Advertising music | Konsumentenverhalten | Consumer behaviour | Frankreich | France |
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