#loweshatesmuslims : consumer ethical decision making related to corporate advertising choices
Year of publication: |
2013
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Authors: | Gerlich, R. Nicholas ; Drumheller, Kristina ; Kinsky, Emily ; Brock, Meagan ; Sollosy, Marc |
Published in: |
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012. - Red Hook, NY : Curran Associates, ISBN 978-1-62276-539-3. - 2013, p. 121-128
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Subject: | Entscheidung | Decision | Konsumentenverhalten | Consumer behaviour | Ethik | Ethics | Werbung | Advertising | Unternehmensethik | Business ethics |
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