Loyalitätsprogramme in Kreditinstituten : Ausgestaltung und Controlling im deutschen Privatkundengeschäft
von Hans-Jörg Kuttler
| Year of publication: |
2005
|
|---|---|
| Authors: | Kuttler, Hans-Jörg |
| Publisher: |
Frankfurt am Main : Knapp |
| Subject: | Beziehungsmarketing | Relationship marketing | Bankmarketing | Bank marketing | Privatkundengeschäft | Personal banking | Controlling | Management control | Betriebliche Kennzahl | Financial ratio | Kybernetik | Cybernetics | Theorie | Theory | Deutschland | Germany | Kundenbindung |
| Description of contents: | Table of Contents [external.dandelon.com] |
| Extent: | XXVIII, 370 S graph. Darst 25 cm |
|---|---|
| Series: | Schriftenreihe des zeb. - Frankfurt, M. : Knapp, ZDB-ID 2803784-4. - Vol. 44 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Basel, Univ., Diss., 2005 |
| Notes: | Pb. : ca. EUR 76.00 |
| ISBN: | 3-8314-0786-X |
| Classification: | Geld, Inflation, Kapitalmarkt ; Banken, Versicherungen |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002977267