Loyalty card programs, customer relationship and information technology : an exploratory approach
Alan D. Smith and Jodi A. Potter
| Year of publication: |
2010
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|---|---|
| Authors: | Smith, Alan D. ; Potter, Jodi A. |
| Published in: |
International journal of business innovation and research. - Genève [u.a.] : Inderscience, ISSN 1751-0252, ZDB-ID 22711314. - Vol. 4.2010, 1/2, p. 65-92
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| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Language: | English |
| Source: |
Persistent link: https://www.econbiz.de/10009883467