Loyalty in America
Year of publication: |
1957
|
---|---|
Authors: | Schaar, John H. |
Publisher: |
Berkeley : Univ. of California P. |
Subject: | Vereinigte Staaten | Ethik | Politik und Ethik | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Kundenbindung | Customer retention |
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