Loyalty in High-Quality Hotels of Croatia: From Marketing Initiatives to Customer Brand Loyalty Creation
Year of publication: |
2013
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Authors: | eri, Maja ; Gil-Saura, Irene ; Moll-Descals, Alejandro |
Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 21261799. - Vol. 12.2013, 2 (1.4.), p. 114-140
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