Loyalty management : from loyalty programs to omnichannel customer experiences
Cristina Ziliani and Marco Ieva
| Year of publication: |
2020
|
|---|---|
| Authors: | Ziliani, Cristina ; Ieva, Marco |
| Publisher: |
Abingdon, Oxon : Routledge, |
| Subject: | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Extent: | 1 online resource |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-0-429-02266-1 ; 0-429-02266-2 ; 978-0-429-66070-2 ; 0-429-66070-7 ; 978-0-429-66614-8 ; 0-429-66614-4 ; 978-0-429-66342-0 ; 0-429-66342-0 ; 978-0-367-07762-4 ; 978-0-367-21072-4 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180746