Loyalty, naivety and powerlessness among Norwegian retail bank customers
Year of publication: |
2008
|
---|---|
Authors: | Berg, Lisbet |
Published in: |
International journal of consumer studies. - Oxford [u.a.] : Blackwell Science, ISSN 1470-6423, ZDB-ID 2045189-1. - Vol. 32.2008, 3, p. 222-232
|
Subject: | Konsumentenverhalten | Consumer behaviour | Bank | Kunden | Customers | Klassifikation | Classification | Beziehungsmarketing | Relationship marketing | Norwegen | Norway |
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