Loyalty Profiling : Erfolgsdimensionen und Modellansätze eines effizienten und effektiven Customer Relationship Management
Martin J. Lafleur
| Year of publication: |
2010
|
|---|---|
| Authors: | Lafleur, Martin J. |
| Publisher: |
Frankfurt am Main : Lang |
| Subject: | Beziehungsmarketing | Relationship marketing | Messung | Measurement | Kundenwert | Customer value | Kfz-Industrie | Automotive industry | Deutschland | Germany | Kundenbindung | Effizienz |
| Description of contents: | Table of Contents [gbv.de] |
freely available
| Extent: | 296 S. Ill., graph. Darst. 210 mm x 148 mm |
|---|---|
| Series: | Informationstechnologie und Ökonomie. - Frankfurt, M. : PL Acad. Research, ISSN 1616-086X, ZDB-ID 2138116-1. - Vol. 39 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Karlsruhe, Univ., Diss., 2009 |
| ISBN: | 978-3-631-60026-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003957396