Loyalty program as a formal institute of Russian small and medium-sized businesses WTO adjustment
L. S. Shakhovskaya; I. V. Prazyan
| Year of publication: |
2007
|
|---|---|
| Authors: | Shakhovskaya, Larissa S. ; Prazyan, Irina V. |
| Published in: |
2007 Business & Economics Society International Conference ; Vol. 1. - Worcester, Mass.. - 2007, p. 62-66
|
| Subject: | KMU | SME | Russland | Russia | WTO-Recht | WTO law | Beziehungsmarketing | Relationship marketing | Kundenbindungsprogramm | Loyalty program | Wirtschaftspolitik | Economic policy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003667907