Loyalty Programmes: Current Knowledge and Research Directions*
Year of publication: |
2012
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Authors: | Dorotic, Matilda ; Bijmolt, Tammo H.A. ; Verhoef, Peter C. |
Published in: |
International journal of management reviews : IJMR. - Oxford : Blackwell Publ., ISSN 1460-8545, ZDB-ID 14841319. - Vol. 14.2012, 3, p. 217-238
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