Loyalty programs and a sense of community
Year of publication: |
2005
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Authors: | Rosenbaum, Mark S. ; Ostrom, Amy L. ; Kuntze, Ronald |
Published in: |
The journal of services marketing. - Bradford : Emerald, ISSN 0887-6045, ZDB-ID 10271405. - Vol. 19.2005, 4, p. 222-233
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Saved in:
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