Loyalty Programs: Generalizations on Their Adoption, Effectiveness and Design
Year of publication: |
2011
|
---|---|
Authors: | Bijmolt, Tammo H. A. ; Dorotic, Matilda ; Verhoef, Peter C. |
Published in: |
Foundations and Trends(R) in Marketing. - now publishers. - Vol. 5.2011, 4, p. 197-258
|
Publisher: |
now publishers |
Subject: | Loyalty programs | Consumer purchasing behavior | Customer relationship management |
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