Luxury brand licensing : competition and reference group effects
Year of publication: |
2023
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Authors: | Arifoğlu, Kenan ; Tang, Christopher S. |
Published in: |
Production and operations management : the flagship research journal of the Production and Operations Management Society. - London : Sage Publications, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 32.2023, 10, p. 3227-3245
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Subject: | competition | fixed fee | licensing contract | reference groups | royalty fee | Luxusgüter | Luxury goods | Lizenz | Licence | Wettbewerb | Competition | Gebühr | Charges | Theorie | Theory | Markenführung | Brand management | Konzession | Concession | Patent |
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