Luxury Brand Perception for an Individual Investor : A Scale Proposal
Year of publication: |
2012
|
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Authors: | Fonrouge, Cecile |
Other Persons: | Vigneron, Franck (contributor) |
Publisher: |
[2012]: [S.l.] : SSRN |
Subject: | Luxusgüter | Luxury goods | Markenartikel | Brand | Markenführung | Brand management | Anlageverhalten | Behavioural finance |
Extent: | 1 Online-Ressource (16 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments March, 24 2012 erstellt |
Other identifiers: | 10.2139/ssrn.2028310 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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