Luxury consumption and the dark triad of personality
Year of publication: |
2023
|
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Authors: | Razmus, Wiktor ; Czarna, Anna Z. ; Fortuna, Paweł |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 169.2023, p. 1-16
|
Subject: | Consumer brand engagement | Dark triad of personality | Impression management | Luxury consumption | Sincerity | Social consequences | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Persönlichkeitspsychologie | Personality psychology | Markenimage | Brand image |
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