Luxury customer's motivations to adopt gamification
Year of publication: |
2023
|
---|---|
Authors: | Jain, Sheetal ; Mishra, Sita ; Saxena, Garima |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 41.2023, 2, p. 156-170
|
Subject: | Affective commitment | Customer engagement | Gamification | Luxury | Self-brand connection | Service-dominant (S-D) logic theory | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Service-Dominant Logic | Service-dominant logic |
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