Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Yllka Azemi, Wilson Ozuem, Ria Wiid, Ana Hobson
| Year of publication: |
2022
|
|---|---|
| Authors: | Azemi, Yllka ; Ozuem, Wilson ; Wiid, Ria ; Hobson, Ana |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 66.2022, p. 1-11
|
| Subject: | Gen Z | Luxury customers | Mobile customers | Mobile marketing | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Mode | Fashion | Mobilkommunikation | Mobile communications | Marketingmanagement | Marketing management | Mobile Business | Mobile business | Mobile Marketing | Vertriebsweg | Distribution channel | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2022.102944 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013209692