Luxury fashion start-up brands' digital strategies with female Gen Y in the Middle East
Year of publication: |
2022
|
---|---|
Authors: | Ramadan, Zahy ; Nsouli, Nour Zakaria |
Published in: |
Journal of fashion marketing and management. - Bradford : Emerald, ISSN 1758-7433, ZDB-ID 2109286-2. - Vol. 26.2022, 2, p. 247-265
|
Subject: | Digital marketing | Fashion | KSA | Luxury | Start-ups | UAE | Mode | Luxusgüter | Luxury goods | Unternehmensgründung | Business start-up | Online-Marketing | Internet marketing | Mittlerer Osten | Middle East | Konsumentenverhalten | Consumer behaviour | Vereinigte Arabische Emirate | United Arab Emirates | Markenführung | Brand management | Bekleidungsindustrie | Clothing industry |
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