Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior : a comparison study of China and the US
Zi Wang and Ruizhi Yuan, Martin J. Liu and Jun Luo
| Year of publication: |
2022
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|---|---|
| Authors: | Wang, Zi ; Yuan, Ruizhi ; Liu, Martin J. ; Luo, Jun |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 39.2022, 2, p. 166-206
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| Subject: | Cross-culture | Luxury symbolism | Self-affirmation | Self-construal | Theory of self-congruity | Luxusgüter | Luxury goods | China | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Vergleich | Comparison | Kulturelle Identität | Cultural identity |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-02-2021-0090 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013396168