Luxury tourism : market trends, changing paradigms, and best practices

Roland Conrady, David Ruetz, Marc Aeberhard, editors

Introduction -- Development of the macro environment of the (luxury) tourism market -- Analysis of the luxury phenomenon -- Behavioral explanations of luxury consumption -- Marketing management of luxury providers -- Luxury and the tourism offer -- Luxury relevance of selected megatrends in tourism -- Analysis, design and future perspectives of luxury features -- Case Studies and Best Practice Examples of Luxury Tourism -- Summary and outlook.

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Year of publication:	[2020]
Other Persons:	Conrady, Roland (ed.) ; Ruetz, David (ed.) ; Aeberhard, Marc (ed.)
Publisher:	2020: Cham : Springer
Subject:	Tourismus \| Tourism \| Luxusgüter \| Luxury goods \| Marktforschung \| Market research \| Tourismusmarketing \| Tourism marketing \| Markenimage \| Brand image \| Tourismuswirtschaft \| Tourism industry \| Urlaubsverhalten \| Holiday behaviour \| Luxus
Description of contents:	Description [swbplus.bsz-bw.de]

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Extent:	1 Online-Ressource (XII, 323 p. 38 illus., 30 illus. in color.)
Series:	Tourism, hospitality & event management Springer eBook Collection
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Aufsatzsammlung
Language:	English
ISBN:	978-3-030-59893-8 ; 978-3-030-59892-1 ; 978-3-030-59894-5 ; 978-3-030-59895-2
Other identifiers:	10.1007/978-3-030-59893-8 [DOI]
Classification:	Erholung, Tourismus: Allgemeines
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012399810