Luxury values and experience as drivers for consumers to recommend and pay more
Year of publication: |
2014
|
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Authors: | Loureiro, Sandra Maria Correia ; Araújo, Cristiano Mineiro Branco de |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 394-400
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Subject: | Individual luxury values | Brazilian luxury clothes | Past experience | Intention to pay more | Recommendation luxury brand to | Konsumentenverhalten | Consumer behaviour | Luxusgüter | Luxury goods | Brasilien | Brazil |
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