Méthodes d'évaluation contingente et d'analyse conjointe
Year of publication: |
2005
|
---|---|
Authors: | Le Gall-Ely, Marine ; Robert-Demontrond, Philippe |
Publisher: |
Rennes : Ed. Apogée |
Subject: | Zahlungsbereitschaftsanalyse | Willingness to pay | Conjoint-Analyse | Conjoint analysis | Konsumentenverhalten | Consumer behaviour | Wissenschaftliche Methode | Scientific method | Theorie | Theory |
Description of contents: | Table of Contents [gbv.de] |
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph, (2006)
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Preference management and unacceptable attribute levels
Steiner, Michael, (2011)
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Pricing strategies for resort fees : consumer preferences favor simplicity
Repetti, Toni, (2015)
- More ...
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The use of visual warnings in social marketing: The case of tobacco
Gallopel-Morvan, Karine, (2011)
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Plain packaging and public health: The case of tobacco
Gallopel-Morvan, Karine, (2013)
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Debenedetti, Stéphane, (2004)
- More ...