M&A impact on brand names in the new economy
Adli Abouzeedan
| Year of publication: |
2005
|
|---|---|
| Authors: | Abouzeedan, Adli |
| Published in: |
International mergers and acquisitions. - Frankfurt am Main : Lang, ISBN 0-8204-7725-7. - 2005, p. 113-142
|
| Subject: | Übernahme | Takeover | Fusion | Merger | Markenartikel | Brand | Markenführung | Brand management | Electronic Commerce | E-commerce | Globalisierung | Globalization | Welt | World | New Economy | New economy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003120281