M-Marketing: ein Ausblick auf die Zukunft des Marketing
Year of publication: |
2003
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Authors: | Dickinger, Astrid ; Haghirian, Parissa ; Schlegelmilch, Bodo |
Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 2063724. - Vol. 42.2003, 3-4(166-167), p. 107-116
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