Machine learning for creativity : using similarity networks to design better crowdfunding projects
Yanhao "Max" Wei, Jihoon Hong, and Gerard J. Tellis
| Year of publication: |
2022
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|---|---|
| Authors: | Wei, Yanhao ; Hong, Jihoon ; Tellis, Gerard J. |
| Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 86.2022, 2, p. 87-104
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| Subject: | combinatorial creativity | crowdfunding | funding goal | imitation | networks | novelty | Word Mover's Distance | Word2vec | Crowdfunding | Kreativität | Creativity | Künstliche Intelligenz | Artificial intelligence | Unternehmensnetzwerk | Business network | Imitationsstrategie | Imitation strategy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/00222429211005481 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013258791