Maclaren's CEO on learning from a recall
Year of publication: |
2011
|
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Authors: | Rastegar, Farzad |
Published in: |
Harvard business review : HBR. - Boston, Mass. : Harvard Business School Publ. Corp., ISSN 0017-8012, ZDB-ID 2382-6. - Vol. 89.2011, 1/2, p. 41-45
|
Subject: | Multinationales Unternehmen | Transnational corporation | Produktsicherheit | Product safety | Öffentlichkeitsarbeit | Public relations | Krisenmanagement | Crisis management | USA | United States |
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