Macmillan dictionary of marketing & advertising
Michael J. Baker
| Alternative title: | Dictionary of marketing and advertising |
|---|---|
| Year of publication: |
1990 ; 2. ed.
|
| Other Persons: | Baker, Michael John (contributor) |
| Publisher: |
London [u.a.] : Macmillan |
| Subject: | Marketing | Wörterbuch | Werbung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 271 S. : graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| ISBN: | 0-333-51604-4 ; 0-333-51605-2 |
| Source: |
Persistent link: https://www.econbiz.de/10004091180