Macmillan dictionary of marketing and advertising
Michael J. Baker
| Year of publication: |
1998 ; 3. ed.
|
|---|---|
| Authors: | Baker, Michael John |
| Publisher: |
Basingstoke [u.a.] : Macmillan |
| Subject: | Marketing | Wörterbuch | Werbung |
| Extent: | XIX, 293 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| ISBN: | 0-333-71565-9 ; 0-333-71566-7 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004366961