Macneil's relational norms and his non-mirrored ends propositions
Year of publication: |
2012
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Authors: | Hatten, Kenneth J. ; James, William L. ; Fink, Robert C. ; Keeler, James P. |
Published in: |
Journal of marketing channels : ... distribution systems, strategy, and management. - Binghamton, NY : Haworth Press, ISSN 1046-669X, ZDB-ID 1121777-7. - Vol. 19.2012, 1, p. 1-16
|
Subject: | Ian R. Macneil | Austauschtheorie | Social exchange theory | Vertrag | Contract | Lieferantenmanagement | Supplier relationship management | Soziale Beziehungen | Social relations | Soziale Werte | Social values |
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