Macro-demarketing : the key to unlocking unsustainable production and consumption systems?
Vicki Janine Little, Christina Kwai Choi Lee, and Sumesh Nair
| Year of publication: |
2019
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|---|---|
| Authors: | Little, Vicki Janine ; Lee, Christina Kwai Choi ; Nair, Sumesh |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 39.2019, 2, p. 166-187
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| Subject: | Macro-demarketing | macro-social marketing | sustainability | multi-level perspective | social practice theory | plastic bag tax |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146718823885 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012009273