Macro‐social marketing and social engineering: a systems approach
Year of publication: |
2012
|
---|---|
Authors: | Kennedy, Ann‐Marie ; Parsons, Andrew |
Published in: |
Journal of Social Marketing. - Emerald Group Publishing Limited, ISSN 2042-6771, ZDB-ID 2589601-5. - Vol. 2.2012, 1, p. 37-51
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Social marketing | Government policy | Macro‐social marketing | Society | Social engineering | Canadian anti‐smoking policy | Canada |
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