Macro-social marketing insights : systems thinking for wicked problems
edited by Ann-Marie Kennedy
| Year of publication: |
2020
|
|---|---|
| Other Persons: | Kennedy, Ann-Marie (ed.) |
| Publisher: |
New York : Routledge |
| Subject: | Wicked problem | Social Marketing | Social marketing | Systems Thinking | Systems thinking |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
13 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | vi, 263 Seiten Illustrationen 23 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Hier auch später erschienene, unveränderte Nachdrucke |
| ISBN: | 978-1-138-32208-0 ; 978-0-367-78547-5 ; 978-0-429-45230-7 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012052092