Macro-systems role of marketing : do we trade environment for welfare?
Year of publication: |
2011
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Authors: | Kadirov, Djavlonbek |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 31.2011, 4, p. 359-375
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Subject: | Umweltbelastung | Pollution | Umweltbewusstsein | Environmental consciousness | Wohlfahrtsanalyse | Welfare analysis | Marketing | Industriegesellschaft | Industrial society | USA | United States |
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