Macromarketing as Agorology: Macromarketing Theory and the Study of the Agora
Year of publication: |
2006
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Authors: | Mittelstaedt, John D. ; Kilbourne, William E. ; Mittelstaedt, Robert A. |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif : Sage, ISSN 0276-1467, ZDB-ID 7846538. - Vol. 26.2006, 2, p. 131-142
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