Macromarketing issues on the sidewalk : how "gleaners" and "disposers" (re)create a sustainable economy
Year of publication: |
2014
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Authors: | Guillard, Valérie ; Roux, Dominique |
Published in: |
Journal of macromarketing : examining the interactions among markets, marketing, and society. - Thousand Oaks, Calif. : Sage, ISSN 0276-1467, ZDB-ID 784653-8. - Vol. 34.2014, 3, p. 291-312
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Subject: | depositing | waste | refuse | sustainable consumption | inorganic waste collection | macromarketing | Abfallentsorgung | Waste disposal | Nachhaltige Entwicklung | Sustainable development | Abfall | Waste | Nachhaltigkeit | Sustainability | Konsumentenverhalten | Consumer behaviour |
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