Macromarketing our way to a zero-carbon future
Sabrina Helm and Vicki Little
| Year of publication: |
2022
|
|---|---|
| Authors: | Helm, Sabrina ; Little, Vicki |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 42.2022, 2, p. 262-266
|
| Subject: | climate adaptation | climate change | climate mitigation | climate resilience | macromarketing | marketing | Klimawandel | Climate change | Welt | World | Klimapolitik | Climate policy | Klimaschutz | Climate protection | Umweltpolitik | Environmental policy |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/02761467221088254 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013257866