Macromarketing : past, present, and possible future
Roger A. Layton and Sanford Grossbart
| Year of publication: |
2009
|
|---|---|
| Authors: | Layton, Roger A. ; Grossbart, Sanford |
| Published in: |
Macromarketing - a global focus ; Vol. 1. - Los Angeles [u.a.] : SAGE. - 2009, p. 28-65
|
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Reprint ; Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003876030