Macromarketing the time is now
Ben Wooliscroft
| Year of publication: |
2020
|
|---|---|
| Authors: | Wooliscroft, Ben |
| Published in: |
Journal of macromarketing. - Thousand Oaks, Calif. : Sage, ISSN 1552-6534, ZDB-ID 2068181-1. - Vol. 40.2020, 2, p. 153-155
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| Subject: | Macromarketing | Covid-19 | Journal of Macromarketing | journal rankings | Coronavirus | Marketing | Ranking-Verfahren | Ranking method | Fachzeitschrift | Journal | Internationales Marketing | International marketing | Bibliometrie | Bibliometrics |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0276146720920340 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012213751