Magazine advertising : factors influencing the effectiveness of celebrity advertising
Josefa D. Martín-Santana and Asunción Beerli-Palacio
| Year of publication: |
2013
|
|---|---|
| Authors: | Martín-Santana, Josefa D. ; Beerli-Palacio, Asunción |
| Published in: |
Journal of promotion management : JPM. - Binghamton, NY : Haworth Press, ISSN 1049-6491, ZDB-ID 1328445-9. - Vol. 19.2013, 2, p. 139-166
|
| Subject: | advertising | advertising effectiveness | advertising styles | celebrities | Werbung | Advertising | Werbewirkung | Advertising effects | Celebrity-Werbung | Celebrity endorsement | Online-Marketing | Internet marketing | Printwerbung | Print advertising |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009754907