Magazines and their Companion Websites: Competing Outlet Channels?
Year of publication: |
2006
|
---|---|
Authors: | Kaiser, Ulrich |
Published in: |
Review of Marketing Science. - De Gruyter, ISSN 1546-5616. - Vol. 4.2006, 1, 3, p. 3-3
|
Publisher: |
De Gruyter |
Subject: | differentiated product demand models | magazines | GMM | consumer characteristics |
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