Mahindra electric cars : challenges of driving a revolution in the Indian market
Tripti Dhote, Chaitanya P.K. and Juhi Mandot
Year of publication: |
2023
|
---|---|
Authors: | Dhote, Tripti ; Chaitanya P.K. ; Mandot, Juhi |
Published in: |
Asian journal of management cases. - London : Sage Publ., ISSN 0973-0621, ZDB-ID 2211863-9. - Vol. 20.2023, 1, p. 35-46
|
Subject: | Electric cars | Indian market | marketing | marketing mix | Indien | India | Elektrofahrzeug | Electric vehicle | Marketingmanagement | Marketing management | Kfz-Industrie | Automotive industry | Kfz-Markt | Automotive market | Elektrizitätswirtschaft | Electric power industry | Kraftfahrzeug | Motor vehicle | Marketing |
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